Privacy Policy

Privacy Policy


Controller is the company named in the imprint of our website.

There you will also find additional informations to contact the Controller.


Data Protection Officer

You can contact our Data Protection Officer at any time by e-mail: datenschutz (at)


Visiting our Website for information purposes 

If you visit our internet pages for Information purposes only, please note the following informations:

Categories of data

The following categories of personal data are processed by your browser and automatically stored in our server log files:

  • Browsertype/ -version
  • Operating system used
  • Referrer URL (the page last visited)
  • Host name of the computer accessing the site (IP address)
  • Time of the server enquiry

Legal basis: The processing set out above is based on Article 6(1)(f) of the EU GDPR. If you do not allow us to process your personal data as described above you can not visit our internet pages.


In our internet pages we use so-called cookies. Cookies are little text files deposited on your computer and stored by your browser. You can specify the use of cookies in two different ways:

  • You can block the installation of cookies -regardless of the type- by setting your browser software accordingly. We would like to point out that, by doing so, you may be unable to use functions of our internet pages to the fullest extent possible or that this may harm the use of our internet pages. 
  • Exept for blocking essential cookies you can also use the settings available through the consent form, shown on your first visit of our internet pages or later through this LINK. Depending on your choise different opt-out cookies will be set to prevent a store of non essential cookies on future visits to our internet pages. Please note, that such opt-out cookies may be deleted by using the settings of your browser to block all cookies.

The different functions of cookies are as follows: 

Essential Cookies: These cookies are inevitably necessary for our internet pages to function. As an example: they are used to store your decision made on the cookie banner. You can block the installation of such cookies by setting your browser software accordingly. Please note, that this may harm the use of our internet pages.

Statistic Cookies: Perhaps advertisers, other providers of services or content that may appear on our internet pages as well as we ourselves also use so called marketing, tracking or targeting cookies. Such cookies help to track and target the interests of users across websites or on our internet pages. They are used in order to present customized and personalized advertisements or other messages that the user might find interesting. These cookies identify your browser and Internet device. Such cookies may even impact your experience of other websites you may visit subsequently. We may also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from you, while you have used services provided by them. If you do not allow these cookies, you may experience less personalized advertising. 

Legal basis: You consent to the use of our statistic cookies according to Article 6(1)(a) of the EU GDPR. You can withdraw your consent in the use of non-essential cookies at any time with future effect by using the settings available at the top of this page.

Further data processing related to statistic cookies

If you do consent with the use of statistic cookies, we would like to inform you about the further data processing:

Google Analytics

If you agree to statistic cookies, Our internet pages use Google Analytics, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“). Google is certified according to the Privacy-Shield-Framework:

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Services. 

Google Analytics uses cookies as described in „Statistic Cookies“. 

If such cookies are set, the information generated by them about your use of this website is usually transmitted to a Google server in the USA and stored there. 

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The information generated by the cookie about your use of this website is usually transmitted to a google server in the USA and stored there The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

As an extension to Google Analytics we also use Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. These informations are not collected in our internet pages but come from interest-based advertising from Google and third-party visitor data. The collected data cannot be assigned to a individual person. 

For more information about how Google Analytics handles user data, see Google’s privacy policy:

Google Tag Manager

We use Google Tag Manager. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means that by Google Tag Manager itself no cookies are set and no personal data is recorded. Google Tag Manager may instead trigger tags depending on statistic cookies set for Google Analytics. Those tags, may record data. You can find out more about Google Tag Manager on:


Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. Google is certified according to the Privacy-Shield-Framework: .

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited. This Google server is usually lokated in the USA and stored there.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used to make our website not only functional but also appealing.

Further information about handling user data, can be found in the data protection declaration of YouTube under

Legal basis: The processing using plugins from YouTube is based on our interest to make our website not only functional but also appealing. This interest is according to Article 6(1)(f) of the EU GDPR. 


Using other Services on our Websites

If you like to use services offered on our website, we may require further information from you to provide these services. According to he purpose of your Visit 

  • the Data processed
  • the legal basis
  • the transfer to third partes
  • the duration of storage

may vary. Therefore in addition to the information mentioned above, lease note:


Using a Contact or E-Mail Form

If you send us a message using a contact or E-Mail form which is provided by us on our internet pages we will use the personal data provided by you to us to answer your request, to inform you and also for service purposes. The processing is based on Article 6(1)(f) of the EU GDPR. If you do not allow us to process your personal data as we are unable to answer your E-Mail.

General Informations


If it is necessary, we transfer your personal data to, among others, service providers and/or contract processors we have commissioned, supervisory authorities to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

We want to inform you that these third parties have access to your Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.

Moreover, there are in certain cases statutory reporting obligations according to which we are obliged to transfer your data to authorities and similar bodies abroad. Also in the case of legal disputes containing a foreign element, it could be necessary to make such a transfer. If in an indvidual case, we need your consent for this, we will ask you separately.

Transfer personal data to a third country

We explained above (for example related to Google Analytics) if we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA) or if this is done in the context of the use of third party services or disclosure or transfer of data to third parties.

In any other way we process data in a third country only if it is done to fulfil our precontractual or contractual obligations, on the basis of your consent, a legal obligation or on the basis of our legitimate interests.


Unless shorter times are stated above or on the cookie banner and where necessary, we process and store your personal data for the duration of our business relationship with you. Your data will be deleted if there is no longer such a relationship existing with you.

Please note, that we are subject to various retention and documentation obligations arising, among other things, from the German Commercial Code (HGB) and the German Tax Code (AO). The period for storage and/or documentation stipulated in the AO is ten years and in the HGB is six years. Due to such obligations we will first block your data and delete it if the obligations are not applicable anymore.

General Rights

Revocation of consent 

The data processing operations described above which are only possible with your express consent may be revoked at any time with future effect. This means that the data processed before we receive your request may still be legally processed. 


Right of objection

You can raise an objection at any time to the processing of your personal data or any profiling based on this, as the processing of your personal data for the purpose described above is performed in accordance with Article 6(1)(1)(f) GDPR.

In the case of an objection, we will no longer process your personal data, unless 

  • we can demonstrate compelling legitimate grounds for the processing that outweigh your interests or rights and freedoms, or
  • the processing of the data is intended for the defence of legal claims.


Please send any objection by post to: 


International Pet Business GmbH (IPB)

Mainzer Str. 10

65185 Wiesbaden


Right of access and rights of data subjects

You may request information about your personal data processed by us, e.g. the origin of such data, the persons receiving such data, and the storage purpose. In addition you may demand the correction of your data if it is incorrect or incomplete. Rights to erasure or to restriction of the processing your data may exist if the collection, processing or use thereof turns out to be inadmissible or no longer necessary. You can assert these rights to:


International Pet Business GmbH (IPB)

Mainzer Str. 10

65185 Wiesbaden



Right of data portability

According to the personal data concerning you and which you have provided to us you have the right 

  • to receive those personal data in a structured, commonly used and machine-readable format, 
  • to transmit those personal data to another controller without hindrance from us or
  • to have those personal data transmitted directly from us to another controller where technically feasible


  • the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) or on a contract pursuant to point (b) of Article 6(1); and
  • the processing is carried out by automated means.


Right of complaint

In addition, you have a right to lodge a complaint with a competent data protection authority (Article 77 EU GDPR).


Objecting against direct marketing purposes

In addition we process your data in the scope legally permissible for the purposes of advertising or market or opinion research . You can object to this use informally at any time with future effect. You can send an objection to 


International Pet Business GmbH (IPB)

Mainzer Str. 10

65185 Wiesbaden


Amendments and changes

The current Privacy Policy is dated 29. July 2020.

Any changes to this Policy will be posted on this page. If there are significant changes, we will inform you more noticeable, for example by a pop-up on your internet pages.