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We show new growth paths for the pet supplies' industry.


We represent, serve and connect the pet supplies' industry.


We build alliances for the global pet supplies' industry.


We combine exhibition and industry knowledge on a global scale.


We are leading competencies to success.

About us

About us

IPB – Your specialist for events in the pet supplies industry on a global scale

International Pet Business IPB GmbH is a subsidiary of the exhibition organizer and industry service company WZF GmbH. As an international B2B service Company for WZF, we develop and manage transnational activities as well as trade fair participations in the pet supplies and pet food sector on a worldwide scale. Therefore, we work together with organizers of B2B- as well as B2C-events in the range of pet supply topics. Showing new growth paths, we handle M&A activities,
international cooperation and alliances. One of our business fields is the organization of Interzoo Pavilions at selected trade fairs around the world.

IPB is focussed on generating new business opportunities in the field of the pet supplies and pet food industry. We jointly work with the German Pet Trade and Industry Association ZZF and WZF benefiting from their industry networks, expertise and renowned knowledge.


WZF, the mother company of IPB, was established in 1966 with the objective to develop and market high-quality services and platforms that make a significant contribution to the pet industry’s economic development while helping it communicate effectively. Alongside the world´s leading trade fair Interzoo, these services include seminars, congresses, a range of training opportunities and a publishing arm. While designing its services and products, WZF applies the ethical rules and standards for human interaction with pets as stipulated by ZZF. WZF has close associations with all market stakeholders: pet product retailers, wholesalers and manufacturers, pet groomers, research and academic facilities, institutions for training and professional development, advertising and marketing companies as well as the media and communication agencies.

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